Then again, as a classroom product, it’s not like they’ll have much choice. In the same way that Kano uses a Harry Potter wand to get kids excited about coding, Lego can leverage generations of goodwill toward bricks to get them interested in Spike Prime. They can do that with the Lego bricks, because that’s the way Lego is built.”įamiliarity with the Lego brand itself may also help win over some STEM converts.
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